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Costing made calm

Know what every item
really costs you.

MarginDial turns your menu into a clear picture of cost and margin. Describe your recipes in plain words and see exactly where your money goes.

Join the waitlist → See how it works
Or change the example to:

See it in action

Why this exists

Costing your menu shouldn't be this hard.

Right now your recipes live in your head, or in a spreadsheet nobody wants to open. When a supplier raises a price, your margins quietly slip and you don't find out for months.

There's a calmer way to do this.

How it works

Start simple. Add more when you're ready.

Six small steps, in your own time. Set the basics in an afternoon. Add the rest as your business asks for it.

01

Create your menu

Upload your menu, talk through it, or type it out. Don't have a menu yet? MarginDial can help you build one from scratch and find the parts you'll reuse everywhere: a side of fries, a burger patty, a housemade sauce, a cold brew base, your house bread.

menu.pdf
Egg Sandwich
French Onion Soup
Oat Latte
02

Just describe it

Tell MarginDial what goes into each item, by voice or by typing in plain words. No spreadsheets to fill in, no rows and columns.

new item
Recording
"Egg sandwich: brioche bun, fried egg, 1 slice of sharp cheddar, half a cup of our caramelized onion, side of house salsa."
Assembly Egg Sandwich 5 components
Ingredient Brioche bun
Sub-assembly Fried egg Existing · detected
1 egg ½ tbsp oil pinch of salt pinch of pepper
Ingredient Sharp cheddar 1 slice
Sub-assembly Caramelized onion ½ cup
Sub-assembly House salsa side
Any ingredient can become a sub-assembly, like a bun you bake in-house.
03

Use everyday measurements

Say "one cup of chopped onion" and MarginDial sorts out the math. It learns your measurements once and reuses them across every recipe. You can adjust them anytime.

your conversions
Recommended Conversion
Chopped yellow onion
From
Amount 1
Unit cup
To
Amount 160
Unit g
…or a bit more unique
Recommended Conversion
Butter
From
Amount 1
Unit knob
To
Amount ≈ 21
Unit g
04

Counts what you actually use

MarginDial accounts for trim, waste, and batch loss, so your costs reflect what really goes onto the plate, not just what you bought.

milk · yield
What you bought 1.00 gal
What lands in cups 0.88 gal
Real cost per cup +13.6%
05

Add your costs

Upload an invoice, type the prices in, or narrate them. MarginDial keeps a history too, so you can watch costs and margins move over time instead of guessing what they used to be.

invoices
Acme_Coffee_Apr.pdf
Read · 3 line items
parsed
House espresso · 5 lb $76.00
Oat milk · 12 ct $27.60
Vanilla syrup · 4 ct $32.00
06

Dial in your margins

Ask MarginDial what-if. What happens if oat milk goes up 20%? What if avocados are short next month? What if you cut the butter in a cookie from two sticks to one? Or sell a hundred fewer lattes a week? See the answer before you change anything.

what if
What if oat milk goes up 20%?
Latte margin 76% → 71% − 5%
What if a cookie used 1 stick of butter instead of 2?
Cookie margin 68% → 74% + 6%
What if you sell 100 fewer lattes a week?
Weekly profit $4,820 → $4,388 − $432
Run anything. Nothing changes until you say so.

Your recipes already live in your head.
Just say them out loud.

Your recipes already live in your head and on recipe cards. No need to re-enter them. Just talk through them, the way you'd train a new hire.

0:14
"A double oat latte: two shots of our house espresso, about a cup of oat milk, twelve-ounce paper cup, vanilla syrup, half a pump."

Pricing

One simple price.

Launch price
$20 / month

$20 a month. One plan, everything included. No tiers, no surprises.

Join the waitlist →
  • Unlimited menu items and ingredients
  • Reads invoices from a photo
  • Real cost and margin on every item
  • What-if scenarios before you change anything

Pre-launch

Be first to try MarginDial.

We're putting the finishing touches on it now. Join the waitlist and we'll let you know the moment it's ready.

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